Meet the Leadership Team

A photo of our CEO, Keith Oelrich

Keith Oelrich


Keith Oelrich has been a pioneer in the K-12 online education market for the past 15 years. During that time, he has served as CEO of several companies which have collectively provided K-12 online education programs to thousands of districts, tens of thousands of schools, and millions of students and their families.

Keith was previously the Founder and CEO of Insight Schools. Insight Schools operates one of the nation’s leading networks of full-time, diploma-granting online public high schools, and is now a subsidiary of K12, Inc.

Prior to founding Insight Schools, Keith was the President and CEO of KC Distance Learning (KCDL), where he operated the largest private online high school in the United States. Before joining KCDL, Keith was the President and CEO of Apex Learning, a leading virtual high school company founded by Microsoft’s co-founder Paul Allen.

Photograph of Kellie Vavrosky

Kellie Vavrosky

Interim CFO

Kellie has 20 years of experience in strategic and financial leadership of companies.  Most recently, she led Silvergate Bank (a $2B Fintech bank) through its successful IPO in November 2019.  Previously, she served as CFO for a Portland-based SaaS company with over 400 employees, leading the company through a successful exit.

A photo of Brian Rose

Brian Rose

Senior VP Business Development

Brian is responsible for the management of state-level initiatives and strategic partnerships. In this role, Brian collaborates with state departments of education, state legislators, and district and school-level administrators to advocate for the importance of ensuring all students receive instruction of technology and digital literacy skills. Brian also manages strategic partnership relationships that extend and enhance’s solution. Educated as an engineer, Brian has spent his career helping start and expand early stage and emerging growth technology companies.

In 2006, Rose ventured into the education market and quickly realized his passion for assisting communities to engage and positively impact all kids through innovative and relevant educational programs that empower them to explore and pursue their individual interests and potential.

Prior to, Brian served as Vice President of Client Services for Charter School Capital, a specialty finance firm that provides charter schools across the nation with the funding necessary to meet their operational and expansion objectives. Prior to Charter School Capital, Brian held senior-level positions with Ignite Education Group, Pinnacle Education, and Insight Schools.

A graduate of the Oregon Institute of Technology, Brian holds a Bachelor of Science in Electronic Engineering Technology.

A photo of Amber Jeffers

Rob Magliano

VP of Sales & Marketing

Rob is a K-12 edtech leader with over 23 years of experience building and managing successful teams at some of the industry’s most innovative organizations.  He comes from a family of educators and has devoted his career to helping companies establish meaningful partnerships with school districts throughout the country.  As Vice President of Sales for, he is responsible for the Sales and Customer Success departments and functions. 

Prior to, Rob served in a variety of executive sales leadership positions within companies such as Illuminate Education, KinderCare Education, MIND Research Institute, American Reading Company, Test U, Lightspan, and Computer Curriculum Corporation.  His broad-range of K-12 solutions expertise includes Core Instruction, Supplemental Literacy, Learning Management Systems, Out-of-School Time Programs, Special Education, Supplemental Mathematics, Social-Emotional Learning, Test Preparation Programs, Data-Analytics and Assessment Platforms, STEM Education and Professional Development.

A graduate of the University of Maryland, Rob holds a BA in Communications with a minor in Leadership Development.

A photo of Vicki Price

Vicki Price

VP of People Development & Performance

Vicki is instrumental in keeping the culture vibrant and engaging. An innovative human resources professional, Vicki orchestrates the company’s “work hard, play hard” environment and supports a diverse staff by developing ongoing professional learning opportunities along with open lines of communication and collaboration.

Prior to her position at, Vicki served as VP of Operations for SmartStuff Software, Director of Marketing and Membership Services for the Software Association of Oregon, Director of Operations for Chorus Systems, Inc., and HR Manager for Metropolitan Family Service.

She is a member of the Society for Human Resource Management and the Portland Human Resources Management Association.

Logan Rhodehamel

VP of Technology

Logan oversees the development and UX teams at In his leadership role, his focus is the development and timely delivery of great products that help students succeed.

Logan has worked in the software development field for over 24 years with experience in public, private, and non-profit sectors.  He is a strong believer in design-thinking, Agile processes, and servant leadership. He advocates for empowered, collaborative teams that incorporate diverse perspectives.

Logan graduated from Oregon State University with a BS in Economics.

Headshot of Jessica Hall

Jessica Hall

Director of Customer Success

As the Director of Customer Success for, Jessica is responsible for overseeing the Customer Success, Implementation Services, and Training teams as they work closely with educators around the nation. She shares her teams’ passion for working with schools and districts to help them achieve their goals and takes the responsibilities of listening to, learning from, and problem-solving for educators very seriously. Fierce advocates for digital equity and access for all learners, Jessica and her teams are constantly working on innovative ways to support technology and instruction in K-12. 

Jessica has worked in K-12 for the better part of 20 years, working with educators nationally and internationally. Since 2011, she has worked in EdTech, helping educators develop and implement thoughtful, technology-integrated instructional programs for their learners. Jessica’s most recent role prior to was as the Director of the newly formed Customer Success Management team for Houghton-Mifflin Harcourt after they acquired Waggle, a personalized-learning software she helped bring to market.

Because Jessica feels so strongly about providing students with unlimited opportunities to learn about STEM as well as develop critical thinking (and creative problem-solving!) skills, she spends her free time volunteering with Odyssey of the Mind, serving as the Tournament Director for NoVA North, Region 9. 

Andrew Grimes

Director of IT & DevOps

Andrew has over 20 years of experience as a leader in the IT field and leads the DevOps, Customer Service, and internal helpdesk teams at  His teams ensure’s products are highly available, that its customers’ data is safe and secure, and that users have the support they need to have a great experience.

Prior to joining, Andrew led the Infrastructure team at Concordia University, was an IT consultant for schools through Educational Service District 112, taught evening technology courses at Clark Colleges, and was a Survival, Evasion, Resistance, and Escape (SERE) Instructor for the United States Air Force.

Andrew has a Masters in Computer Resource and Information Management from Webster University, a Bachelors in Workforce Education and Development from Southern Illinois University, Carbondale, and an Associates in Instructor of Technology and Military Science from the Community College of the Air Force.  He also has achieved many industry-standard certifications to include a Cisco Certified Network Professional (CCNP), a Microsoft Certified System Engineer (MCSE), and a VMware Certified Professional (VCP).