Meet the Executive Team

A photo of our CEO, Keith Oelrich

Keith Oelrich


Keith Oelrich has been a pioneer in the K-12 online education market for the past 15 years. During that time, he has served as CEO of several companies which have collectively provided K-12 online education programs to thousands of districts, tens of thousands of schools, and millions of students and their families.

Keith was previously the Founder and CEO of Insight Schools. Insight Schools operates one of the nation’s leading networks of full-time, diploma-granting online public high schools, and is now a subsidiary of K12, Inc.

Prior to founding Insight Schools, Keith was the President and CEO of KC Distance Learning (KCDL), where he operated the largest private online high school in the United States. Before joining KCDL, Keith was the President and CEO of Apex Learning, a leading virtual high school company founded by Microsoft’s co-founder Paul Allen.

A photo of Vicki Price

Vicki Price

VP of People Development & Performance

Vicki is instrumental in keeping the culture vibrant and engaging. An innovative human resources professional, Vicki orchestrates the company’s “work hard, play hard” environment and supports a diverse staff by developing ongoing professional learning opportunities along with open lines of communication and collaboration.

Prior to her position at, Vicki served as VP of Operations for SmartStuff Software, Director of Marketing and Membership Services for the Software Association of Oregon, Director of Operations for Chorus Systems, Inc., and HR Manager for Metropolitan Family Service.

She is a member of the Society for Human Resource Management and the Portland Human Resources Management Association.

A photo of Kirk Greiner

Kirk Greiner

Senior VP of Product Strategy

Kirk leads’s demand generation and go-to-market strategies. His role includes key work in pipeline management, marketing and functional alignment across departments and teams to support product and program launch strategies, sales processes and programs, and the company’s aggressive results acceleration programs.

Prior to joining, Kirk served as Vice President at Impero Systems, working with large educational customers. He has also served as Senior Vice President and General Manager at NETOP, Inc., CEO at Geneva Logic, and held positions in marketing and product management at Houghton Mifflin Harcourt.

Kirk is a graduate of Seattle University, with a BS in Business Administration.

A photo of Brian Rose

Brian Rose

Senior VP of Sales & Business Development

Brian is responsible for the management of all sales and business development activities for Educated as an engineer, Brian has spent the majority of his career helping start and expand early stage and emerging growth technology companies.

In 2006, Rose ventured into the education market and quickly realized his passion for assisting communities to engage and positively impact kids through innovative and relevant educational programs.

Prior to, Brian served as Vice President of Client Services for Charter School Capital, a specialty finance firm that provides charter schools across the nation with the funding necessary to meet their operational and expansion objectives. Prior to Charter School Capital, Brian held senior-level positions with Ignite Education Group, Pinnacle Education, and Insight Schools.

A graduate of the Oregon Institute of Technology, Brian holds a Bachelor of Science in Electronic Engineering Technology.

A photo of Amber Jeffers

Carina Aldridge

Director of Marketing

Carina Aldridge is the Marketing Director at where she leads a team of educators, creators, writers, strategic problem solvers, and behavioral analysts.

With Carina at the helm, her team focuses first and foremost on providing value to our audience. Whether through our digital magazine, equip, education and technology events, and social channels, she ensures that we listen to the needs and challenges faced by our prospects and customers and design solutions and resources that solve for these.

Prior to joining, Carina led the marketing and creative teams at a leading curriculum management company, Rubicon International, as well as developed its customer success division. She played an integral role in the 2018 PE acquisition and the subsequent merger with another edtech company.

Carina has the utmost respect for educators and continues to work in the industry to support those shaping the lives of our kids and our future. As education continues to metamorphose, Carina partners with companies who develop technology that will enrich the work of teachers and the lives of their students; and when developing marketing strategy, the story behind the solution and the vision for its impact are always center.

Carina graduated from Portland State University with a BA in Marketing Management and a minor in French. Oui, c’est bon!

A photo of Amber Jeffers

Amber Jeffers

Director of Customer Experience

Amber oversees the Customer Success organization at encompassing the Customer Support and Education Services departments.

In her leadership role, Amber ensures that customers have everything they need to launch and use’s digital literacy and digital content solutions productively and effectively right from the start. From customer-facing training to ongoing customer service, responsive support for the sales teams to analysis of customer data, Amber is one of the key internal “voices of the customer” at

Prior to joining the company she worked as a Digital Customer Service Representative and Administrative Assistance at Dark Horse Comics and a Support Information Administrator at Blizzard Entertainment.

A photo of David Mills

David Mills

VP of Technology

David is a technology management expert with an over 25-year track record of software development experience. He leads’s product development programs and is highly regarded for his team building and leadership approaches.

Prior to joining, David served as the Director of IS Operations and Development for NWEA, as Vice President of Information Technology at TransCore Commercial Services (DAT Services) and as Director of Development for Automatic Data Processing, Inc., Dealer Services Group.

David attended Portland State University in School of Business Administration, and received a degree in Computer Programming from Portland Community College.

Jeff Meyer

Director of Education

Jeff Meyer is the Director of Education and is’s resident product expert for our digital literacy solutions who works to identify best practices for internal and external audiences.

Jeff has 34 years of experience working in education as a public-school teacher and coach, district curriculum and technology director and administrator. He is passionate about the need to transform education using data-based, inquiry-driven approaches and digital resources, especially with urban students and educators.

Prior to his eleven years of service with, Jeff worked in the Austin and Eanes school districts, Education Service Center, and University of Texas at Austin, Texas.

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